Guides forstore owners
Practical, no-fluff guides on Shopify speed, conversions and building better websites.
5 November 2026 · 7 min read
5 Shopify Homepage Mistakes That Cost You Sales (and How to Fix Each One)
Vague headlines, sliders, missing trust signals, too many choices and clumsy mobile layouts: the 5 homepage mistakes I fix most, and how.
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5 November 2026 · 8 min read
Shopify vs WordPress vs Custom Code: Which Is Right for Your Business?
Selling products, publishing content or running a unique workflow? A plain-English guide to choosing between Shopify, WordPress and custom code.
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5 November 2026 · 7 min read
7 Things Every Service Business Website Needs to Turn Visitors into Enquiries
Trades, agencies, clinics or consultants: the 7 things your website needs before you spend another penny on ads.
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3 November 2026 · 8 min read
Shopify Store Speed: How to Test It in 30 Seconds and Fix the 6 Most Common Problems
A free 30-second speed test, what LCP, INP and CLS actually mean, and the 6 fixes I use most on Shopify stores.
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